List of free SEO tools

What is SEO?

The practice of using organic search engine results to boost the quantity and quality of traffic to your website is called Search engine optimization (SEO).

What goes into SEO?

To comprehend what SEO truly implies, how about we separate that sentence and take a gander at the parts:

  • Quality of traffic: You’re going to need visitors who are actually going to be potential customers, people who are genuinely interested in your products. For example: Imagine you’re a farmer who sells organic apple saplings online, but the visitors coming to your website are there because Google seems to be showing your site for a search for Apple Phones and computers! These visitors aren’t quality traffic and you can attract all the visitors in the world, but if they’re the wrong kind how can you sell your product to them if they aren’t even interested in it?
  • Quantity of traffic: Once those SERPs (search engine results pages) are fixed to show your website to the right audience, the people you’re targeting your products at, you need them to click through from those SERPs because for more sales you’re going to need more traffic.
  • Organic results: If you haven’t had to pay any search engine for your website’s visitors, this traffic is called Organic traffic. Even though you want as many people to visit your website and you might rely on PPC Ads to drag in a significant portion of traffic from SERPs, Organic traffic counts for more.

Lead generation is impacted greatly by SEO and this is a fact you don’t want to ignore so embrace this particular internet marketing strategy and create your own recipe for success.

Why you need SEO Tools?

It takes a lot of hard work to rank highly, especially at the top of the search engines by using internet marketing for your target keyword(s); and this is not work that can be accomplished alone, which is where SEO tools can help you with your goal.

Pushing your site’s ranking to page one and the top position of search results is no breeze even with a basic understanding of how search engines and keyword research works.

The success of your SEO strategy depends on your researching skills, then you’ll compare and plan out before it is launched.

Whether it’s using keyword planners, search engine optimization or even social media, you need SEO tools for all this if you want your site to achieve site rank success from day one. Of course, this doesn’t automatically guarantee that all of your goals are reached within days. However, these tools will put you on the right path to achieve success.

The best of free SEO tools

We all love freebies, don’ we? And if we can free stuff to make our work lives easier, then that’s cherry on top of your iced cupcake! So when you have an amazing SEO tool that’s free, you should grab it with both hands!

Free is awesome when that “free” something is going to give you more traffic, money, rank, reputation, riches, etc. And in the world of internet marketing, there is no dearth of SEO free tools. As with most things that are free, there is a downside; and that is some of these free tools are absolute garbage! So how do you pick one that is awesome yet gratis and still lines your pockets full of money?

Simple, just read ahead to find our go-to collection of the top free SEO tools. Along with being free, these tools are intuitive, slick, effective, and powerful ensuring that you work smarter, not harder. Every marketer needs build up a stack of tools that will come in handy to perfect their SEO strategy. Make your life a lot easier with their help and make money at the same time too.

Shall we get this show on the road then?

1. Google Analytics

Every marketer worth his salt has already used Google Analytics before or at least read about the tool. And most marketing experts out there will tell you that there’s no tool out there like Google Analytics which is why it’ll be at the top of every marketer’s tool stack.

And there is really nothing else like it because Google Analytics makes sure you have SEO data that is valuable and helps you get a better understanding of the visitors and how they interact with your site. And most importantly, this data will help you understand the numbers that make up your bottom line which is what really matters; and no other tool can do a better job providing this data like Google Analytics can!

We are definitely biased towards Google Analytics and it’s features, we’re sure you will love it too – just go through the resources from Google (it is very thorough) and get on your way to becoming a master in Google Analytics.

2. Google Search Console

Another hit tool from Google is the Google Search Console; this is another tool that should be part of every marketer’s tool kitty because it helps in visualizing the appearance of your site in search and you can also learn how to influence different appearance elements through this tool. Along with that you’ll also get data on crawling errors, html improvement suggestions, and a lot more. Use the official help guide on the website to get started on learning how to use this tool.

3. Moz

Moz is a suite of free and premium SEO and inbound marketing tools that are user-friendly and easy to use. You can kick up your SEO game to a whole different level with these tools that provide top notch link analysis, rank tracking, keyword difficulty scoring, local search optimization and more. We’ve listed some of our favourites among Moz’s free tools here, have a look at them:

  • Open Site Explorer: This is a link research and backlink analysis tool from Moz that provides you with metrics that help you in approximating link equity. You can use it to identify opportunities for link building, research backlinks, discover top pages, viewing social activity, determine links that might potentially damage or impacting your site’s rankings and anchor text analysis.
  • Moz Local: This tool was known as Get Listed formerly is where you should go first when you’re starting local SEO for your site as it allows you to view the state of a company’s local citations.
  • Mozbar: Moz’s browser toolbar allows you to reach Moz’s key features for the page you’re on quickly.
  • The SERP Overlay: This tool is part of the Mozbar and gives you metrics from Open Site Explorer on individual search results.

4.Google Keyword Planner

Keyword research is the be all and end all of all SEO strategies and without proper keywords you’re not going anywhere which is where Google Keyword Planner comes in. Among the millions of keyword research tools you’ll find online, this tool is the crème de la crème and nothing else comes close to it! Just enter in a seed word, and it’ll spew out all the keyword suggestions possible, along with the average monthly search estimates for that keyword.

5. Screaming Frog’s SEO Spider Tool

If you’re looking for a website crawler that will give you crucial data on every URL, then look no further than SEO Spider Tool. It’s really awesome, why you don’t give it a spin; all you have to do is download it. And when you’re faced with the data from the tool and have a few questions go through these resources listed below and you’ll be all set.

6. Google & Bing

If you haven’t realized this yet, the search engines from Google and Bing are very useful SEO tools. If you want to become an SEO expert then mastering search engine functionality is a must. Examining indexation, duplicate content, finding content scrapers, checking keyword rankings, analyzing SERP listings, and scouting for outreach and link prospects can all be achieved with just a bit of search magic.

And to get you started on this journey of mastering search functionality, here are some helpful guides.

7.Bing Webmaster Tool (BWT)

Bing Webmaster Tools is related to Google Search Console but still it is often overlooked, and you shouldn’t be ignoring this tool because Bing houses more than 20% of the Internet’s search traffic and this tool provides a great way to keep tabs on how your site is working on Bing but also gives you insight into crawling, indexation, on-page keyword optimization, and other elements which might impact your site’s performance in Google.


As the name suggests, Builtwith tells you what technology was used to create the site, so it does pretty much what you might expect it to do. It is a website profiler tool through which you can discover which CMS was used to build the site, analytics which have been implemented on that site, etc! So if you are doing SEO client work, you cannot afford to ignore this tool. Trust us, this tool is an asset.

9.Web Developer Toolbar

When you’re doing the technical phase of your SEO audits, you will want to use the Web Developer Toolbar to find or disable information from CSS, JavaScript, images, cookies, and more. This plugin that’s available on Chrome is basically a toolbar button with several tools for web developing. Check out this article on Search Engine Watch to learn more about using the Web Developer Toolbar.

10. GTMetrix                                                   

Your SEO and user experience can be greatly impacted by page load speeds and you’ll need to manage it to make it a really quick loading page if you don’t want your site rankings to drop. So this is where GTMetrix steps in, with this tool you can check the load speed of your page and diagnose any problems and find opportunities for improvement, with this information you can further polish your website to enhance the user experience and SEO. Among the several other page-speed tools available, we consider this the best because not only is it thorough but it’s user-friendly too. But if you’d rather look at other tools, we suggest that you try: Pingdom and Google PageSpeed Insights.

11. Google Trends

If as a marketer you cannot predict future trends, then you’ve got a major handicap that could prove to be a huge disadvantage.  You need to know where your market is headed, this sort of industry knowledge gives marketers a huge perk and Google Trends will prove to be your best friend in this field by showing search volume for different topics, search terms, and entities.

If you’ve mastered this tool, you can stay one step ahead of the competition and keep your content current. Analyzing changes in search query behaviour is very prudent when it comes to search marketing. When you know what topics are trending, you can change your content to reflect that and draw in customers; and this particular trick can benefit even everyday bloggers to improve their results.

12. Structured Data Testing Tool (SDTT)

This next tool from Google provides you with x-ray vision to examine on-page schema code, as well as test schema mark-ups. Supply the mark-up or the URL of the website, and get going! And when all of this is accomplished by a user-friendly tool, then you need not think any further to include this in your tool stack!

13.Redirect Path (the 2017 edition!)

Google Chrome’s free extension Redirect Path, helps in discerning any HTTP header and redirect errors, so that you can save the time you’d spend looking for them and spend that time saved in fixing the issues. And if it’s just a few pages that you’re looking into then this tool works really well for you.

14. isn’t actually a free tool, but it’s a freemium tool. And if you’re looking for keyword ideas but need something that is quick and simple to use, then you need to look no further than; especially if you’re looking for long-tail keywords that doesn’t show up in the Google Keyword Planner because of the low search volume. This tool is really unique because you can use it to search keywords for Google, YouTube, Bing, Amazon, and the App Store. And if you still want an alternative to this tool, try Ubersuggest, which is quite similar to

15. Wayback Machine

The Wayback Machine is a tool that gives you the most complete historical archive of the Internet through which you can see what a website used to look like earlier. This tool is great for investigating any odd traffic changes that has come to your notice after updating your website, and a site back-up isn’t on hand.

Other praiseworthy tools

But of course these are not the only tools available; there are a plenty of options for you to choose from to improve your SEO. It’s not necessary that what tools we love and work for us should do the same to you, so you’ll need to use them to find what works best for you and if it doesn’t look for an alternative. Which is why we’ve got some other tools that are equally praiseworthy and you can look into:

  • Google Optimize: While it still maybe on beta right now, it allows you to test variations of your site to improve it; do try to use it if you get a chance.
  • CopyScape: Plagiarism is a problem that you cannot afford to have on your site; it definitely affects our rankings and if Google’s algorithm gets a whiff of it, you could be penalized too. So use CopyScape to find out if there is duplicate content elsewhere on the web; all you have to do is enter a URL and read from the data.
  • Firebug : A Firefox extension for web dev and technical SEO, it helps you to inspect elements of code, code mock-ups live into the browser, and more.
  • SEMrush: This tool provides you with data on paid traffic, organic traffic and keywords. You can access it through the SEObook and SEOQuake Toolbars.
  • Google Alerts and Talkwalker: You’ll need to keep an eye on the web for any new mentions of your brand or highly desired keywords and this tool let’s you do just that.

More Freebies

And of course, there are still more tools out there if you’re still hungry for more. Check out this list of other free tools that are available online and come highly recommended:

  •         K-Meta
  •         SEO Ninja Tool
  •         Woorank
  •         Key Collector
  •         SEO Crawler
  •         Oviseo
  •         Code Beautify SERP Checker
  •         OnCrawl
  •         SEO Camel

If you’ve used any of these extensively and have something to add about them in comparison to other tools, please let us know.

Know any other Free SEO Tool that’s better?

If you happen to know some other FREE SEO tools that work better or differently when compared those we’ve listed above, please do let us know in a detailed comment below! We’d love to know more about the tool and how to use it and if it can help others with similar challenges.