For any business increasing their web traffic will be a major concern because without web traffic you will not have any leads or sales and no brand awareness leading to loss of revenue and without revenue the business will fold eventually, meaning the business has failed at step 1. For your business to be a success you need someone to buy your product and if no one visits your website, who are you going to sell to? How will you get any revenue without any sales? The answer lies in SEO, one of the easiest ways to increase traffic to your website; all you have to do is to understand SEO and imply it. The worldwide web is full of individuals looking for content and there are millions of websites with content similar to yours, so unless you’re an SEO expert who’s made sure that their website is ready with the best SEO practices your website will be ignored and visitors will jump to your competitor’s website. Search Engine Optimization (SEO) is the solution and it plays a crucial role because most of website traffic begins with a search query which leads the visitors to the websites with the content that answers the query.
There are millions of people searching on Google every single day and most people are very careful today, they will research products and services that they’re buying thoroughly. And if you want these people to buy your product or avail your services, then our page should be visible to them. If your page doesn’t rank first on Google, you’ve got a major problem on your hand. No one is going to look at some obscure company in page 16 of Google search results to find a product! Why, most of them won’t even look beyond the first half of page 1! SO for increasing your traffic it is necessary to increase our visibility; meaning you must aim to get your page to rank first on Google.
Becoming an SEO expert isn’t easy what with all the research and risky experiments that go with it and add to that the ever changing algorithm from Google. But it’s nothing that can’t be learned; with a bit of practice and constant updating you’ll be an SEO guru way before you know it. With that in mind we’ve got this article chock full of tips and tricks that will get you started on the journey of optimizing your website for search and in no time your traffic will be doubled.
1. Conduct an SEO Audit on your website
First thing you need to do is conduct an audit on your website, this is the best way to learn why you’re not getting enough search traffic and sales. You can do it yourself and save yourself some money or hire one among the numerous SEO companies offering this service. Auditing in the world of SEO is a growth hacking technique where you’ll examine the overall performance of your site and based on the findings set new goals and then implement tactics to realize the goals. Auditing shows any issues which need to be fixed and this can help you draw in customers and retain them and also increase your revenue by using content that you already have.
When websites are missing basic on-page SEO like page titles, descriptions, URL’s or keyword density it affects the rankings, an audit will point out these shortcomings and you can fix them easily.
So when you conduct an audit, keep an eye out for these and if you find anything missing fix it immediately:
Check #1: Check your website’s pages for proper SEO meta titles and descriptions.
Check #2: Every single page on your website should be optimized for SEO keywords, is it? And do check for keyword stuffing as well.
Check #3: URLs should be simple, short, and easy for a search engine to tell what the page is about, have you optimized the URL structure for search engines?
Check #4: Every page and blog post has to be properly formatted, meaning check for any
- Broken headings and subheadings (h1 and h2 tags)
- Using just 2-3 sentences per paragraph
- Hilighted points which are important
- Optimized with a call to action button
Check #5: All images must have keywords in their ALT tags
Check #6: Have you provided internal links (to your own content) and external links (to other websites).
Don’t worry if you find a few errors when you perform a full website SEO audit, there’s always room for improvement so it’s good to take those suggestions. Nobody’s perfect!
If you want to conduct a site audit on your website, use QuickSprout it’s a great SEO tool which helps you in monitoring the performance of your website and blog posts and you can discover opportunities to improve your search traffic.
2. Evaluate the Situation
Google has undergone some major changes in the past year. The digital world is being taken over by mobile; GPS and location data impact the results leading to local business search, maps taking over the SERPs. And even with new developments like trustworthy social sites like Facebook, LinkedIn and Twitter dominating searches, SEO budgets remain unchanged though the competition has got tougher.
You need to get the right kind of visitors — people who will buy and for this an adjustment in your strategy is necessary. Take a step back and answer these critical questions:
1. Where is Google headed?
2. Where will online search be in the coming months and years?
3. What could I expect to become important or fail
4. What your users want is important
Google is a huge data company, not an advertising company. The one purpose of each tool, platform, and device they design is to get data from users and use it to build a stronger search engine.
If you’re that big data company, your focus will be on understanding what your target customers want. This will help you to develop content which will draws them in.
Your target customer’s feedback and opinions will guide you to create the right content to attract customers. You need to remember that the public decide whose idea, article, product, or concept gets shared or funded which why their opinion counts.
But first you need to get relevant data about your users’ interests. How will you do that?
And, if you’re just starting out and don’t have any real customers to ask how do you get feedback from your ideal customer?
Here are some methods you can employ to find the information you need:
- Social media platforms like Quora are a great help in such situations.
- Check Google Analytics to find out your most popular pages and posts that get the most shares
- Check and pay attention to visitor comments on your blog posts regularly.
Don’t treat Web analytics as just a traffic counter because hidden in your analytics data are the answers you’re seeking. Secret needs, intentions and expectations that drive prospective customers to a website can be unmasked using this data. You’ll learn what problems your visitors have and what they are looking for to solve them with the Keywords. It also shows what they do after arriving at the website, actions that they take, paths they follow and which content interested them. With time, you can evolve into a talented SEO and then you can use analytics data to predict what visitors want, what will sell and what they will do on the site.
All this analysis and data offers valuable insight into consumer intent and this can act as a guide to provide a great on-site experience to your users. This data will allow your business to solve their problems and convince them to spend money on your products and services. When you understand what’s going on in your ideal customer’s mind, you’ll be geared up to take the right action.
3. Discover Trends that You Can Leverage
When you answer the questions above, you’ll have some data on your hand. Dig deeper into this data, analyze the patterns and learn about clients’ current SEO practices and it will dawn on you that:
1. It’s not just about relevance anymore
When people search for answers to their queries on Google, your website should provide them and rank top in the search results for these users to visit your website, otherwise they’ll go elsewhere. So providing a page with content that is “relevant” to a given keyword is no longer good enough to rank on top. If want to last long in the top spot you should start anticipating and answering the searcher’s question.
2. Building a reputed identity is important
Google wants to know who authors specific content, and how trustworthy and authoritative the author is and it also verifies searchers’ identities and interests. It is important for your content to be legit and original to secure the top spot.
3. Your website should stand out amid the noise
SERPs are affected by rich snippets and the quality of authorship. Even if you are at the top, competing with and winning the attention of users from sites which use these tools will soon become a herculean task.
4. The web is global
Traditional SEO campaigns are still necessary because products and services available for purchase online won’t show up just in the local search results.
5. Personal gestures are essential
Your geo-location and GPS data is taken into account when Google serves answers to search queries and the results are tailored to your location. Furthermore, with the advent of social media and social search gaining significance, people’s voices count for more and it’s necessary to pander to them too.
4. Create landing pages that are SEO optimized
To improve your lead generation and sales, you need to have a well-designed landing page in place. To open up more gateways for incoming search traffic you need to create more landing pages and you can even use specific landing pages to capture new users because a landing page is where you can initiate a strong relationship rather than your homepage.
All you have to do is create high-quality landing pages on popular topics. Then go the extra mile; include professional graphics and a clean, modern layout to impress the users. Then you use press releases, email marketing, and SEO optimization to drive traffic to the landing page.
5. A mobile-friendly website is a necessity
Most of the world now operates on mobile devices and a website that isn’t optimized for mobile will lose out on traffic. And even worse, your web rankings will suffer because of Google’s constantly updating algorithm which will considerably enhance organic search result rankings to mobile friendly websites. So ensure that your site looks good on mobile because it’s not a luxury anymore, it’s an expected standard.
If you are worried about your website’s mobile- friendliness, try Google’s free Mobile Testing Tool and find out if it checks all the boxes.
6. Use infographics to increase your traffic
It is an indisputable fact that you’ll need quality content to increase your traffic; because the better the content is, the more visitors it’ll draw to your site. And you can enhance the content’s value with the use of infographics; it’s a popular option which presents complex information in a manner that’ll be understood easily. Graphics go a lot further than just a text article because visual learning is easier. It is said that your website traffic can be boosted by about 193% with good quality infographics in place.
And as usual don’t forget the most important thing here, pay attention to the “info” part. A good design backed by quality facts is what makes a good infographics, so don’t focus just on the graphics.
7. Optimize your content for RankBrain
Since Google’s launch in 1998, search engines have undergone a lot of progression. For your business’ website to rank better in search rankings and stay on top you need to keep abreast of SEO best practices and any and all updates that Google’s algorithm undergoes. Now RankBrain, it’s an algorithm or artificial intelligence system which helps analyze search results by connecting a search query with relevant results by relating keywords that are searched for with the content on your page and RankBrain is considered to be the third most important ranking factor by Google, so a site that is optimized for RankBrain fares better in search results. Based on your intent, Google’s spiders are directed by RankBrain on how to index your content.
Earlier content needed to be stuffed full of keywords and phrases to be recognised and rank higher in search results, but with age Google has acquired more sophistication and understands your intent without having to resort to underhand methods such as Keyword stuffing, relegating it to a thing of the past.
So now, whatever you do, don’t stuff your content full of keywords! Google will notice and you will be penalized!
8. Post valuable content on social media
When you’re just starting off, ranking well in Google search results for high volume keywords will be tougher because your Domain Authority and Page Authority are still quite low. However in such situations, social media platforms can come in handy to gain credibility and traffic.
Utilize social media to its fullest, post valuable content with the intent to show off your product and services and also aim to pull the visitors to your site. When we mean valuable content, we mean the quality of the content not the length of the content. Length isn’t everything; a long blog post which leads nowhere will only be a negative thing. Even if your blog post’s length is shorter; a longer, low-quality post will be outperformed by one that’s higher in quality even if it’s shorter.
All you need to do is cover one topic in as much detail as you can relevant keywords so that every part of the post makes sense to the reader; that is valuable content. Content that is valuable to humans will be valuable to Google which will consider it a good page to display in search results
9. Advanced SEO internal deep linking
By just focussing on increasing visitors to their homepage, people generally struggle with getting their internal pages to rank well. The practice of using anchor text to link to other pages within your blog is known as Deep linking. This encourages Google to index more of your site’s pages because shows the depth of those pages.
By interlinking the internal pages along with your homepage, the SEO value for those internal pages will be improved and their search rankings will improve too, even for tough keywords.
10. Link to external sites with high Domain Authority
When you get links from domains with high authority, your content will get more link juice passed to it. It shows that you’re working with the right crowd and also helps in building your overall trustworthiness to Google.
If you want to link external sites with good domain authority but have no idea where to find them, check Alltop; you’ll find a whole host of trust worthy websites you can link to.
11. Find and use your competitors’ SEO keywords
Before starting anything, the first thing we do is research the competition. In one smart move you’ll find out the exact keywords they are using to rank well and reuse the same keywords to create better content to rank your website better. All you have to do is sign up for your competitor’s newsletter or something equally simple which will reveal their marketing strategies. And then you just have to reinvent them to suit your needs. Spying isn’t necessarily bad, it’ll aid in bettering your strategies with proper data instead of making wild assumptions.
12. Use AdWords copy in your on-page SEO
While we’re on the topic of stealing the spotlight from your competition, another great trick is to use their Google AdWords search ads which are optimized for their target keywords and find keyword ideas for yourself!
Now to establish yourself among your target customers easily, you just have to create a good quality article which will rank well organically for that same keyword. With the advent of AdBlocker Plus which seems a boon for people who are wary of paid advertising you need to establish trust among the people and to do that you need to rank well in organic search results and then your site will be displayed first to those using ad blockers also.
13. Monitor Google Search Console stats
Whatever measures you take there are always going to be some issue or the other which will crop up out of the blue and affect your rankings, which is why you’ll need to monitor search console to track potential issues. Using a powerful tool like Google Search Console will help you stay ahead and fix these issues before your rankings are affected.
You need to check these three main things regularly in Search Console:
- Watch out for crawl errors, like 404 pages
- Submission of new sitemaps
- Find out the keywords with which people are finding you
14. Think before you Act, Measure & Then Act Again
Smaller, focused, iterative processes work better than big and time-consuming ones. Watch out for any changes you make and if they’re successful, do more of that. Stop doing it if it shows signs of being less effective. Though it isn’t cutting-edge or revolutionary, it is one of the most important ingredients for a successful SEO campaign. Always keep in mind that:
- Adapting quickly is a must because stuff changes swiftly online. While strategizing is important to guarantee faster deployment in your e-commerce store, you’ll also need to focus on being tactical and have freedom to respond quickly to changes.
- Think before you act, ensure you are working on the right things and step back and evaluate often. It is not a sign of weakness, but of strength.
- Immeasurable variables shouldn’t be your concern and don’t waste money on it. So measure everything — but your list of things to review should include only actionable data.
- Eliminate anything that doesn’t add to your strategic or economic goals.
And finally, here are some takeaways & lessons that will benefit you in the long run:
- Your site should be optimized for people, not search engines. And while Keyword research and analysis are important, the user intent behind those search terms is fundamental.
- Keep your SEO toolbox updated and even though it’s a mix of tools don’t get rid of them because no single tool can give you all the information that you need.
- Your process should be kept simple so that explaining it to your clients isn’t complicated. You need to gain their trust early on and get them to buy in to your strategy, this is crucial for the success or failure of your SEO campaign, especially when you work with bigger businesses.
One thing you can never stop is striving to improve constantly. Follow the advice from experts and refine your process constantly to stay on top.