Facts are important in any line of business and it’s vital to get them right always. Statistics are part of these facts and an unforgettable fact remains that great statistics guide you and make way for great plans. A well-informed strategic plan rests on the strong shoulders of aforementioned great statistics. And unless you want your digital marketing efforts to go unnoticed and send your business on a nosedive you might want to gather up the willpower to make this resolution stick far better than your New Year resolution.
So we’ve compiled a list including a few digital marketing statistics that you should keep a close eye on:
Statistics for Content Marketing
Compelling content draws the crowd to your business and watching the statistics on content marketing helps you in making decisions on whether you should change your approach altogether or alter it slightly to suit your needs. Here’s a look at them:
- According to a report compiled called B2B content marketing, 72% of B2B marketer’s state that internal content creators should prioritize the creation of engaging and compelling content. And the success rate with content marketing is low at 30% even with an average of 28% of their total marketing budget is allocated to content marketing.
- Advertisements are a necessary evil but sometimes they can be the bane according to the user which is proved when you learn that about 200 million+ people use ad blockers and sources say that about 70% of the population would prefer learning about a company through articles with customised content rather than rely on an advertisement. Loyal relationships can be built with content that is strong and speaks about your business’s personality.
- Blogs – A company that works on creative and relevant content in the form of regular blog posts will get more traffic than a company with lesser content in their blogs. According to a report, a company with 16+ bog posts saw about 3.5 times more traffic than the organization with 0-4 blog posts. People trust advice and information that a blogger that they follow puts up and with about 77% of internet users reading blogs regularly it ensures more leads are generated with the help of lesser ads. It is more likely that the marketer who prioritizes blogging will have a positive ROI and it is 13 times more likely if your content is original and you blog often.
- Organic efforts won’t generate as many leads as compared to paid distribution, such as social media, PPC, and native ads which ensures that your content marketing tactics are more effective and successful.
- A documented strategy helps a lot in achieving your goals and content marketers who have a documented strategy are going to see success and a survey by CMI says a whopping 61% of them did have one while only 2% the ones that were least successful had a documented strategy.
- Consistency is equally important as quality and 85% of successful organizations do deliver content consistently and any changes to be made should be incorporated quickly to increase efficacy and about 87% of successful organizations reported that they adjusted their content marketing strategy accordingly and quickly.
Statistics for Mobile marketing
Digital marketing has been shifting to our mobiles effectively without us even realizing it. Mobile is the leading digital platform and all the recent data consumption is from mobile added to that people are calling it the future of marketing and between 2015 -2020 mobile traffic is expected to increase eightfold globally so now is the time to watch out for any statistics that will help you consolidate your plan. Here’s a look at them:
- A survey conducted by Unlockd reveals that while 84% of mobile advertisers consider their advertising provides a positive experience it stands exactly the opposite for the consumers with less than half of them reporting a positive experience.
- Mobile websites don’t convert as well as mobile apps which are 100 – 300% better.
- Millennials – 48% of them use mobile phones to watch videos and use social media apps on their phones regularly and more than social media apps the monthly active users are more on messaging apps.
- Experience – If they don’t have a positive experience it’s quite likely that an app will be deleted if they have a negative experience, for example: displaying irrelevant ads regularly. And the same goes for a mobile website where about 61% users say they won’t return if they don’t have a positive experience and 40% of them will even go to a competitor’s website. And with 16% of users using ad blocks on their smartphones your website could be ignored if it displays too many ads and asks to disable the ad blocker.
Statistics for Social media marketing
Social media is the digital marketer’s playground. With most of the world hooked to social media, marketing has become a breeze for many organisations who know how to use it to their advantage. Let’s have a look at a few of the statistics that is taking over social media marketing:
- If your product is endorsed on social media it makes it all the more trustworthy to your buyer to see the product in the form of images or video and also to see your clientele, thereby increasing your conversion rate by about 129% and it is also likely that their spend level also increases fourfold as compared to a product or organisation without a social element.
- 25% of all retail website referral traffic is driven by Pinterest and 93% of users use it to plan or buy products seen on the platform. While only 22% of the world’s population uses Facebook, 91% of marketers use Facebook ads and about 50 million businesses use the Facebook Business pages. Instagram has more than 1m monthly active advertisers and 8 million businesses use their business profile o advertise on Instagram
- PwC states in a survey that about 67% of consumers are likely to be influenced by social media reviews and complaints and their shopping behaviour will vary according to the influence.
Statistics for Influencer Marketing
Influencers and micro influencers are creating a storm in the world of marketing; they are kind of the rocket launchers for your brand effecting conversions and purchases for organisations successfully. That in itself is enough to sustain an organization’s marketing strategy. And 2017 is just the beginning, this tactic is set to detonate out of it less used shell in the not so distant future which is why it is vital for you to know more about it and what better way to research than going through some statistics, here let’s have a look:
- Sources say that a social media reference goes a long way in convincing a consumer to make a purchase and 71% of the people do trust a social media reference for a product.
- Of the most viewed beauty videos on YouTube, 86% of them were made by influencers and views for beauty videos have increased by about 65% in the past year.
- Over 80% of marketers who tried influencer marketing have reported success and it has proven effective.
- Clients acquired through influencer marketing are said to return at 37% higher rate as compared to clients acquired through other means.
Statistics for Infographics
To generate online awareness about your brand, Infographics still plays an important and effective role which is why infographics marketing is still a good idea though it has been much abused in the past. While terrible infographics can take you down the drain with zero ROI the perfect infographics can ascend you to business heaven and give you increased search visibility and good backlinks.
- When compared to any visual, Infographics are 3 times more liked and shared.
- It is 30 times more likely that an info graphics will be read instead of a text article and publishers who display infographics on their website generate traffic 12 times faster than those who don’t.
- People tend to forget information over time and as soon as three days time and might only remember 10% of the information, but when there is a relevant image included along with the same information, people remembered about 65% of that information.
Statistics for Video
Video tends to be more informative and cements the relationship between client and brands. And most companies feature video marketing as part of their digital marketing strategies. Video acts as a strategic conversation and communicates your brand’s story to the customer. And it’s not just effective there is an increasing demand for video as well and if it increases brand engagement why should you step back? Here’s a look at a few statistics to look out for:
- People want to see more video content from marketers and 43% of the population expects this.
- And video content yields the best ROI according to 51.9% of marketing professionals worldwide. And companies that use video as part of their content marketing have increased revenue 49% faster year on year when compared to companies that don’t.
- When deciding to make purchases, 80% of millennials have a look at video content before deciding on the purchase.
- If a company doesn’t have a video it has been noted that about one in four clients lose interest.
- Across both mobile and desktop, video accounts for 12% of the digital advertising.
Statistics for Email marketing
Email is something that is used worldwide and an effective way to market to your current as well as future clients. Reports say that by 2020 about 3 billion people will be using email and to do business in the developed world it makes sense to exploit this particular marketing tactic to its fullest. Let’s have a look at its stats before strategizing.
- The ROI for email marketing is massive and last year reportedly saw 4,300% average ROI for email campaigns.
- And there’s a 10% increase in click-through-rates and conversions with personalized email messages.
- Email marketing drives customer acquisition and retention according to 80 percent of marketers.
- For business communication, 72 percent of consumers prefer email over social media.
- 88 percent of smartphone users check email on their phones actively.
Statistics for SEO
Search Engine Optimization is a crucial part of your marketing campaign. Search engine is the beginning of all online experiences and there’s no time better than now to look at a few current statistics in SEO and use it your digital marketing plan for the future.
- Keywords are all important in the SEO game and a business name with strong keywords ranks 1.5 spots higher than one without a keyword in the name.
- 82% of marketers report that SEO’s effectiveness is rising and 42% say that the effectiveness is increasing notably.
- Content which displayed one relevant image performed better than content without any images.
- The first page of search results is the most favored by people and 75% of users don’t go beyond the first page.
- Traffic to content sites is driven by search and it even beats social media by 300%.
- With a 14.6% close rate SEO leads win over outbound leads which have a close rate of 1.7%.
Statistics for General Digital marketing
- 0.06% is the average CTR of display ads; while for native ads it’s just double that at 0.33% for mobile and 0.16% for desktop.
- Retargeted users who are sent another display ad are 70% more likely to convert.
- Banners ads are considered untrustworthy by 54% of the users and they don’t click on them and native ads are viewed 53% times more than banner ads.
- 1.7 billion Ads were taken down by Google last year for violating its advertising policies, so read up and beware.
- 2017 will see one-third of the marketing executives hiring more SEO and content professionals and 70% of marketing executives are expected to spend more on marketing technology as well.
These statistics imply that the world of digital marketing is expanding at breakneck speed and the medium doesn’t matter as long as you recognize the importance and pay attention to building a great digital marketing campaign. This statistics roundup will help you visualize and set a clear path to planning your campaign and ensure it is effective as well. Research well and gather up all that knowledge, armed with that and confidence there is no way you’ll be breaking this resolution this year. Go and rock that strategy!